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Commercial Real Estate Marketing for New Developments

We craft brands and tools your project needs to attract buyers and close sales. One studio. Renders, digital sales gallery, and website.
Let’s show
Your Vision
Built for
developers who
Need anchor tenants signed before the building exists
Must show the lender pre-leasing before the loan closes
Lease through brokers who need something to show

Commercial real estate marketing system

Brand Strategy

Tenants compare your building with every address on their shortlist. We define who you lease to, why they pick you, and one position the building down the street cannot copy.
What’s included:
  • Tenant and investor ICP
  • Positioning against nearby buildings
  • Tone of voice and identity
  • Brandbook
Estimated delivery
15 days
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CGI Renders

The building does not exist yet, and neither do the visuals. We produce exterior, lobby, amenity, and interior renders that tenants and investors can read before construction starts.
What’s included:
  • Exterior and aerial views
  • Lobby and amenity scenes
  • Office and retail interiors
  • Formats for brokers, web, and ads
Estimated delivery
20 days
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Leasing Website

The site tenants and brokers check first. The web designer and the 3D artist work at the same time, so renders and animation sit inside the page design, not on top of it.
What’s included:
  • Availability and floor plans
  • Scroll animation from your 3D world
  • Inquiry capture linked to your CRM
  • Broker materials in one place
Estimated delivery
18 days
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Sales Funnel

Commercial deals run on tours, proposals, and letters of intent over months. We screen the wrong inquiries out early and send your leasing team the tenants who fit your space and timing.
What’s included:
  • Qualifying form logic
  • Scoring by space need and timing
  • CRM integration in real time
  • Email and messenger follow-up
  • One dashboard, every channel
Delivery From
22 days

Lead Generation

Tenants, brokers, and investors research a building online long before they call. We run search, paid campaigns, and PR on content from your 3D world, so every channel shows the same building.
What’s included:
  • Search and AI search pages
  • Google, Meta, and YouTube ads
  • PR by project milestone
  • Retargeting from your site
12 days

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See what your buyers will see

Explore a live Digital Sales Gallery. Drag to navigate.

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What you get

01

Brand Strategy

Commercial real estate branding starts with who leases and who signs off: the tenant's team, their broker, and your investors. We study what else is leasing near you, how it is priced, and what it promises. Then we set one position and carry it into every render, film, and page.
Deliverables:

Positioning and brand essence

Tenant and investor ICP

Tone of voice

Brandbook

02

CGI Renders

Commercial real estate renderings have to work in three rooms: a tenant's shortlist, a broker's presentation, and an investor meeting. We build the project once as a 3D world in Unreal Engine and shoot every frame from it, so exterior, lobby, and amenity views share one light and one identity.
Deliverables:

Exterior and aerial renders

Lobby and amenity renders

Office and retail interiors

New angles from the same world

03

Leasing Website

A leasing website is where tenants, brokers, and investors land from every ad, email, and broker link. We design it alongside the renders, so 3D content and scroll animation are part of the layout. Availability, floor plans, and inquiries live on one developer website you control.
Deliverables:

Website design and build

Availability and floor plans

Scroll animation from 3D

CRM-linked inquiries

04

Sales Funnel

A commercial real estate sales funnel has fewer, larger deals, with tours, proposals, and letters of intent between inquiry and lease. We build the qualifying form, score each inquiry by space need and move-in timing, route fits to your leasing team, and warm everyone else over email or messenger. Every step lands in one dashboard.
Deliverables:

Funnel map to signed lease

Scoring and routing rules

CRM integration

Warming sequences

05

Lead Generation

Commercial real estate lead generation starts with content worth clicking. We run Google, Meta, and YouTube campaigns, build pages AI search can cite, and time PR to groundbreaking, leasing launch, and topping out. Ad creative comes from the same 3D world as your renders, so new variations never wait on a new render order.
Deliverables:

Campaign build and structure

Creative variations for testing

Search and AI search pages

PR calendar by milestone

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Why choose Marketing.Fortes.Vision for commercial real estate marketing?

Positioning, renders, website, campaigns, and funnel in one team

You stop coordinating separate vendors and passing files between them. The people who set your positioning stay in the room at every step.

Every render, film shot, and walkthrough comes from one Unreal world

The lobby in the film matches the lobby in the render and the tour. Tenants and investors see one building, not three versions of it.

Pre-construction marketing runs roughly 50% faster

Brand, renders, website, and campaigns run on one schedule. You start leasing months earlier, ahead of your lender's pre-leasing deadline.

Built for leasing a building that is still on paper

Tenants, brokers, and investors each ask different questions. We build assets and a funnel for all three from one position, so the story holds.

Start with renders and a film, or run the full launch

We come in at any stage. Some developers need positioning from scratch. Others have a name and a logo and need renders, a film, and a leasing site.

Where we work

We run pre-construction launches for developers in the United States, Europe, Asia, and Middle East. One team and one schedule, wherever the project sits.

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FAQ

What does a commercial real estate marketing agency do for developers?

It helps you lease and finance a building before it opens. That means a position tenants remember, renders and a film of spaces that do not exist yet, a leasing website, and a digital sales gallery brokers can share, so tenants and investors commit earlier.

How do you market a commercial property before construction?

Start with positioning: which tenants you want and why they choose your building. Then produce renders and a film from one 3D world, launch a leasing website with availability and floor plans, and give brokers one set of assets for every tenant meeting.

How do you market commercial property for lease?

Show the space the way a tenant will use it: clear floor plans, renders of the lobby and amenities, a film of the arrival and the neighborhood, and a website with current availability. Brokers then present the same assets to every prospect.

How much does commercial real estate marketing cost?

It depends on scope. Commercial exterior renders typically run $1,200–$2,500 each. Renders, animation, and branding for one building typically run $10,000–$30,000, and a full launch with a digital twin starts around $100,000. Send your project for an estimate.

Do renders help with pre-leasing and construction financing?

Many lenders want to see leasing demand before they release construction financing. Renders, a film, and a digital twin let tenants commit to space that is not built yet, so you reach your pre-leasing target sooner and start the conversation with the bank from a stronger position.

Who is the audience for commercial real estate marketing?

Three groups at once: tenants choosing space, brokers presenting it, and investors funding the project. Each needs a different message, but all three should see the same building, the same position, and the same visuals.

Do you work on mixed-use and retail projects?

Yes. The process is the same across asset types: positioning first, then renders, a leasing website, campaigns, and a sales funnel. Mixed-use projects benefit most, because the residential and commercial parts share one brand and one set of visuals.

Can you work with our existing brand, architect, or leasing broker?

Yes. We come in at any stage. If you already have a name and a logo, we start from your identity and build the renders, website, campaigns, and funnel around it. Your brokers get one set of assets to present to every tenant.

How do you generate qualified leads for commercial real estate?

Run search, paid ads, and PR on visuals of the actual building, then qualify every inquiry by space need and timing before it reaches your leasing team. Tenants who are not ready yet get follow-up over email or messenger until they are, and every channel reports into one dashboard.

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Let’s create</br>your new project
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**We do not forward your contact data to 3rd parties

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